Manchester United and Real Madrid continue to top replica shirt sales charts by selling an average of 1.5 million each year
- Real Madrid lead the way by selling an estimated 1.58m shirts per year
- Manchester United and Barcelona are trying to keep pace with Real
- Chelsea, Arsenal and Liverpool appear in PR Marketing’s top 12 shortlist
- Premier League champions Manchester City do not feature among the biggest sellers
Real Madrid and Manchester United have sold an average of 1.5million official replica shirts globally each year over the past five years – making them the two most popular shirts in football.
The commercial giants of Spanish and English football topped sales numbers from the 2009-10 season to the 2013-14 season inclusive, according to figures from authoritative new research by a leading international sports marketing consultancy.
Real Madrid topped the charts, closely followed by Manchester United. Barcelona are No 3 on the sales list, followed by Bayern Munich, Chelsea, Arsenal and Liverpool.
Leading the way: Real Madrid are at the top of the charts having sold around 1.58m shirts per year
Magnificent Seven: Angel di Maria is the latest to wear the iconic Manchester United number seven shirt
SHIRT SALES 2009/10-2013/14 (CLUB AVERAGE A YEAR)
1 – Real Madrid 1,580,000
2 – Manchester United 1,490,000
3 – Barcelona 1,190,000
4 – Bayern Munich 945,000
5 – Chelsea 875,000
6 – Arsenal 825,000
7 – Liverpool 805,000
8 – Marseille 385,000
9 – Juventus 375,000
10 – PSG 335,000
11 – Fenerbahce 325,000
12 – Inter Milan 300,000
Source: PR Marketing
The strength of the Premier League was once again confirmed, with four English clubs featuring in the top 12 most popular shirt sellers. Spain, France and Italy both provided two teams, while Germany and Turkey providing one team each.
The biggest surprise perhaps is that despite winning a number of trophies in recent seasons, current Premier League champions Manchester City have not yet translated that success into massive shirt sales.
City sold close to 300,000 shirts last season according to the research, but their five-year average is closer to 200,000 per year – not yet enough to bring the club among the biggest sellers.
Based on an average shirt price of £40 for a short-sleeved adult shirt, revenues from shirts alone are worth approximately £60million a year to Real Madrid and Manchester United and £35m to the other leading Premier League clubs.
Popular: Barcelona are third in the sales list behind rivals Real Madrid and Manchester United
Surprise: Premier League champions Manchester City do not feature among the biggest shirt sellers
Big seller: Chelsea are the second most popular English club in terms of shirt sales
The figures have been compiled by veteran analyst Dr Peter Rohlmann and his team at the consulting bureau, PR Marketing, who have worked as consultants to major brands, leagues and other organisations.
Rohlmann says: ‘Changes of kit supplier and sporting success – as well as global appeal and international presence – continue to be the main reasons for shirt sales.’
In terms of overall merchandise sales – the sale of shirts plus other kit, including boots, tracksuits and other clothing, bags and even club-branded balls (not covered in this research) – it is understood that Manchester United and Liverpool remain the two biggest global sellers, outselling their Spanish rivals.