We’ve been duped. America is filled with fun-loving and caring people. The viral ice bucket challenge has combined both our sense of responsibility to our fellow human with fun. And it has been fun! Who didn’t love seeing Sarah Palin doused?
But wait? Ice Bucket Challenge donations are nearing $100 MILLION. Where is that money going?
According to the ALS Foundation, not towards ALS.
Over 73% of all donations raised are going to fundraising, overhead, executive salaries, and external donations. Less than 27% is actually used for the purpose we donated for.
According to the ECFA, a charitable watchdog, 27% of donations actually making it to the cause they are donated to is unacceptable. In fact, the ECFA won’t deem a non-profit as a reliable charity unless at least 80% of donations make it to their intended projects.
Here’s the breakdown of the ALS Foundation’s Financials:
Employee salaries at the ALS Foundation are out-of-this-WORLD!
- Jane H. Gilbert – President and CEO –$339,475.00
- Daniel M. Reznikov – Chief Financial Officer – $201,260.00
- Steve Gibson – Chief Public Policy Officer – $182,862.00
- Kimberly Maginnis -Chief of Care Services Officer – $160,646.00
- Lance Slaughter -Chief Chapter Relations and Development Officer – $152,692.00
- Michelle Keegan – Chief Development Officer – $178,744.00
- John Applegate – Association Finance Officer – $118.726.00
- David Moses – Director of Planned Giving – $112,509.00
- Carrie Munk – Chief Communications and Marketing Officer – $142,875.00
- Patrick Wildman – Director of Public Policy – $112,358.00
- Kathi Kromer – Director of State Advocacy – $110,661.00
The ALS Foundation is a terrible organization to send your money.
If you decide to take the Ice Bucket Challenge, may I humbly suggest that you select a well-researched charity (on your own, no endorsements here) and send it to themI personally have written a check to a small organization in Texas which gives food to homeless children and teens.
And that’s my thought for the day. Take it for what you will.