Most traffic signs warning drivers the importance of concentration are sombre and serious.
But these signs peppered across the Indian mountains have taken a different approach – warning motorists that if they fall asleep ‘their family will weep’ and cautioning drunk drivers that ‘whiskey is risky’.
With their rhymes – and at times, confusing – messages, these signs are guaranteed to make the driver pay attention to the road.
The hilarious information boards – aimed at drink drivers, sleepy travellers and even nagging wives – were pictured by travel writer and photographer Ajay Jain.
He has since produced a book featuring some of the 400 quirky signs he has snapped during a 6,000 mile trip across India.
Ajay, 43, from New Delhi, said: ‘These signs are naturally a source of amusement, so collecting these during my travels became a kind of a fun project.
‘I never miss on clicking a sign when I see one.’
Ajay’s book, titled ‘Peep Peep, Don’t Sleep’ after one of the first signs he pictured, has already sold 10,000 copies since hitting the shelves around the world.
The inventive cautionary posts warnings that ‘short cuts may cut shorts’ and ‘darling I like you, but not so fast’.
In a classic example of translation being lost, the signs warn that ‘rum is the bomb’ and to ‘drive on horse power, not rum power’.
Ajay added: ‘It was only when I realised that there were so many unique ones going around, did the idea of a book begin to take shape.
‘I also wanted to preserve these signs for posterity. These often disappear after a while, when new ones appear.
‘So the book has also served as an archive for signs we may never see again.’
A large majority of the signs were snapped in the Indian Himalayas, which covers the states of Jammu and Kashmir, Himachal Pradesh and Uttarakhand.
Ajay now plans to begin work on a follow up book – which he hopes will hit the shelves in early 2014.
He said: ‘I have received a lot of favourable reviews from readers. Many of my readers keep it by their bedside for a few chuckles after a hard day’s work.’