Musicians slammed for promoting alcohol to children as study finds one in five songs in the charts has drink-related lyrics
- One in five songs in the UK top ten found to contain references to alcohol
- Since 2001, the number of alcohol-related lyrics has more than doubled
- Experts warn pro-drinking lyrics are a threat to youngsters and fans
- Study claims songs glamourise drinking and ignore the potential risks
Chart hits are increasingly glamorising alcohol and could be driving children to drink, researchers have warned.
Almost one in five songs in modern top tens contains a reference to booze – twice as many as ten years ago and almost three times as many as 30 years ago.
The study also found that today’s music is more likely to glorify drinking than songs of the previous decade. Recent number ones referring to alcohol include Rihanna’s Cheers and Kesha’s Tik Tok.
With former studies showing that exposure to alcohol marketing raises the odds that under-16s will start to drink, the researchers described their findings as a ‘major concern’.
The research team at Liverpool John Moores University counted mentions of alcohol in songs that reached the UK top ten in 1981, 1991, 2001 and 2011. Songs that specifically mentioned drunkenness were also noted.
The proportion of hits featuring alcohol rose from 5.8 per cent in 1981 to 18.5 per cent in 2011. And by 2011, one in eight songs referred to heavy drinking.
The number of references was lowest in 1991, at 2.1 per cent. The researchers say this could be due to the rise of rave culture – linked more to the drug Ecstasy than alcohol.
The analysis, published in the Journal of Music Psychology, found mentions of drink to be most common in tracks from the US and in R&B, rap and hip-hop genres.
By 2011, the proportion of songs that glamorised alcohol by linking it to confidence, sociability or good looks clearly outweighed those that blamed it for hangovers and health problems.
Similar studies have been done in the US but this is the first to look at British charts.
Researcher Professor Karen Hughes said that the hidden advertising could encourage youngsters to start drinking or lead those who already drink to consume more. She said parents should be aware of the content of songs their children listen to.
Read more: http://www.dailymail.co.uk/health/article-2440131/Chart-musicians-slammed-promoting-alcohol-children.html#ixzz2gaKOGarX
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