Fashion goes digital! Victoria Beckham will Skype customers as Diane von Furstenberg is set to interact with fans via Google +
Victoria Beckham is partnering with Skype on a collaborative project that will give customers a rare insight into her everyday working process.
Specific details of the project, to be launched this fall, are yet to be announced, but a Victoria Beckham spokesperson clarified to MailOnline that the designer is not launching a reality show or a documentary, as previously speculated by a number of news outlets and blogs.
However she did say that the storytelling format was specifically developed ‘to show the brand through Victoria’s eyes’.
‘The partnership between the two brands will give intimate access into the world of Victoria Beckham as a designer, which has thus far gone largely unseen,’ explained the official announcement.
The collaboration will give fashion enthusiasts an opportunity to ‘engage directly with Victoria and her team’ via Skype, however it is unclear how the logistics of such an undertaking will be carried out.
Regardless of execution, the ‘groundbreaking storytelling format’ will be available to viewers throughout the world; offering inspiration to fans and aspiring creatives.
The idea was presumably sparked when Ms Beckham, 39, spoke about conducting meetings and fittings using the online video chat service: ‘A journey which Skype is proud to have played a part in enabling,’ the company said.
In 2010, Ms Beckham told The Telegraph: ‘Most evenings, I’m curled up in front of Skype, in my dressing gown, speaking with my studio in London. I travel a lot; my team travels a lot, but I wouldn’t have it any other way.’
This is the first move into fashion by Skype, which was acquired by Microsoft in 2011 and recordered nearly 300million users in June, according to WWD.
Over at Google, Diane von Furstenberg is teaming up with the CFDA for a new experience that will allow users to purchase from a Google+ Hangouts on Air app starting October 3.
Ms Von Furstenberg, 66, will unveil the app from her New York City studio, revealing three fashion trends and interacting with five of her fans, who can apply for the opportunity via dvf.com.
Designers including Rag & Bone’s Marcus Wainwright and David Neville, Rachel Zoe and Rebecca Minkoff, will also broadcast a product-centric multiperson video chat through Hangouts on Air, where viewers can browse live collections before purchasing them exclusively through the app.
Not to be outdone, Nars unveiled its latest product line to fans via Snapchat, a free app that enables users send and receive an image or video for a limited number of seconds before it disappears.
The new products, a range of color cosmetics inspired by late French photographer ,Guy Bourdin, will be available to purchase from October 15 – but followers of the makeup brand’s ‘Narsissist’ handle on Snapchat received sneak peeks of the line on Tuesday.
Snapchat logged 350 million disposable videos sent in September alone, according the the Wall Street Journal.