Coke is blatantly lying in new ad reassuring drinkers Aspartame is safe

August 18, 2013 9:56 am 0 comments Views: 770

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In a move to change its public image (and coming very soon after studies furthered proved the dangers of aspartame), the Coca Cola company is publishing ads in major newspapers trying to “inform” the public about Coke’s version of the truth. Regardless of what Coke wants the public to believe, the truth is still very clear: aspartame is dangerous.

Coke’s Transparent Lie to the Public

In the upcoming ad, Coke makes claim that aspartame is a “safe” and “high-quality” alternative to sugar. Advertising analyst Gabriel Beltrone says marketers who participate in tactics like these are particularly “It’s kind of like someone smiling at you and telling you, ‘Why, it would be a shame if you stabbed yourself with this knife, but if you really want it, we’ll sell it to you’”, Beltrone writes.

Some analysts claim this is a response to recent public concerns over aspartame. For example,diet soda has recently been linked to depression, again.

The text is going to read as follows:

For over 127 years, people have been coming together over Coca-Cola products to refresh, to celebrate, and to enjoy a moment with something they love. One reason why is that people have always been able to trust the quality of our products and everything that goes into them.

That’s something that will never change.

But changing with the times and people’s tastes is something we’ve always done. Today, that means offering more great-tasting, low- and no-calorie choices. And while nearly everyone can agree that providing choices to help people manage the calories they take in is a good thing, we understand that some people have questions about the use of low- and no-calorie sweeteners.

Our use of high-quality, low- and no-calorie sweeteners, including aspartame, allows us to give people great-tasting options they can feel good about. Time and again, these low- and no-calorie sweeteners have shown to be safe, high-quality alternatives to sugar. In fact, the safety of aspartame is supported by more than 200 studies over the last 40 years.*

Today, we’re proud to offer a wide range of Coca-Cola products that fit different people’s lifestyles. Because we believe that when people come together with more choices that are right for them, good things happen.

For more information, including third-party studies on the benefits and safety of low- and no-calorie sweeteners, go to beverageinstitute.org

The ad is set to run in the Atlanta Journal Constitution and in the Chicago Tribune. It has also run in USA Today and other publications. Since Georgia is one of the most obese states with obesity rates set to rise even further, it seems particularly unethical to target that area (despite Coke’s strong presence in the area).

The Truth about Aspartame Dangers

The negative health consequences from using aspartame aren’t any secret. For decades, scientists have connected aspartame with serious side effects. Some of these include:

  • Impaired judgment

  • Irritability

  • Neurological symptoms including tremors, seizures and slurred speech

  • confusion

  • Fatigue

  • Hyperactivity

  • Nausea

  • Vertigo

  • Loss of taste

  • muscular and joint pain

  • diarrhea

  • Fluid retention

  • Weight gain

That list of symptoms is just a start. As one of the worst chemically altered foods to avoid, it’s irresponsible and a downright lie for Coke to claim the chemical is healthy and safe.

Another Coverup by Coke

The attempt by Coke to sweep aspartame’s effects under the rug is merely par for the course. A quick examination of the company’s history shows a consistent pattern of lies and coverups to keep its company image squeeky-clean. Here are just a few of the scandals the company has successfully washed out of public memory:

  • Contaminating their products with chlorine in North China

  • Depleting the groundwater supply and polluting the environment in India

  • Allowing more than 179 major human rights violations of company workers

  • Contaminating their products with pesticides

  • Contributing to the death of a 31 year old woman whose passing was directly affected by her Coke consumption

  • Promoting Vitaminwater as a health product despite not containing any high-quality vitamins or being an effective source of nutrients

This doesn’t include marketing its product at teens, young adults and other groups, despite the fact Coke and other soda drinks contribute directly to obesity, diabetes and other deadly conditions.

No public relations move is going to change the hard truth about aspartame. Coke has a history of trying to whitewash its image, but savvy consumers and awareness groups won’t let them get away with it so easily. Think twice the next time you think about ordering a Coke product.

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