It’s hard to recall the last ad for a feminine product that you might describe as “cute,” which is why this one for HelloFlo may win the prize for most adorable ever.
In the ad, a young girl becomes the “Camp Gyno” because she gets her period before the others and coaches them through it. Soon, however, the girls learn about HelloFlo, an online service that sends a care package of tampons by mail — meaning her status is threatened.
It’s a nice way to solve the problem of marketing in a category in which ads are known for their maddening vagueness about what exactly is being sold. HelloFlo, which launched earlier this year as sort of the female response to the Dollar Shave Club, has come close to matching that brand’s loopy introductory video, though this one is more likely to prompt smiles than guffaws.