Shoppers received a surprise when a group of young people handed out flowers in the town centre.
The 20 Muslim youngsters handed out 1,000 red roses that with an Islamic message on it.
One member of the public said: “I was truly taken back when I was handed a rose today. After all the negativity I have seen in the media, this was such a peaceful protest. Not only was I given a rose with a beautiful message but a smile and conversation that will stay with me.”
The team behind the event said it was the beginning of many initiatives aimed at ‘educating the community of Luton about Islam’.